I was helping a friend develop her first website. She has great ideas, and honestly, is a much better web designer than I am. However, while I work online for a full time income, she has yet to take the plunge and make a dollar with online work.

Why? Well, for one thing she things big. Now thinking big is a good trait in a business owner, but sometimes, we need to start small. She wanted to make a website that was better than the competion because it had more services. However, this very common rookie mistake of trying to be all things to all people has sidelined a lot of talented people.

Her competition was very well established, and I advised her to think twice about jumping in by competing with them in all areas. Instead, I suggested that she should just care out a small, very specific niche from the competition and get very good at that. She thought about what I said and admitted that she was very overwhelmed by trying to start with such a huge market area. When she nailed down a small, specific niche from that market, she could…as we say…wrap her mind out it.

So, in marketing, sometimes less is more……

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